Paul Boerboom founded Avida International in 2006 and has been advising institutional investors and their advisers throughout Europe ever since. Typical themes are client retention, commercial development, partnering and outsourcing in various (complex) investment areas such as investment consulting, fiduciary management and illiquid investments. Previously, Paul performed a number of senior roles at Royal Dutch Shell and has lived in Latin America and various European countries. During this time he was part of the Supervisory Committee of various joint ventures and led complex M&A projects and contractual negotiations in the renewable energy, gas and power sectors. He also acted as Head of Investment Strategy and portfolio manager private equity for Shell Pensions. Paul is an econometrician and business economist by training, completed by executive education programs at the Wharton School of Management and Harvard Business School. Today he is a lecturer at various business schools and a frequent speaker at seminars.
Bart HeenkAs Managing Director of Avida International, Bart heads Avida in the UK. Typical projects Bart gets involved in include organisational change and outsourcing strategies for complex investment and risk management activities. He also mentors several senior pension executives. Previously, Bart performed a number of senior roles at Cardano, SEI, Citibank/Citigroup and Royal Dutch Shell. During this time he has served a large number of institutional clients on risk management and investment management strategies. Bart is an econometrician by training. Today he is a lecturer at various business schools and a frequent speaker at seminars. During the past five years, Bart has been Trustee/Vice-chair for a Dutch charity. He is also a pro-bono treasury adviser to a charitable bank. Bart is based in the UK, and has also worked in the Netherlands and Asia.
Sally BridgelandSally is an actuary with pensions and investment experience as an adviser, trustee and non-executive director. She advises the UK’s largest pension schemes in organisational effectiveness and governance consultancy projects through Avida International. Sally is a Non-executive Director at insurer Royal London, at Impax Asset Management and Local Pensions Partnership Limited, where she chairs its FCA regulated investment company. Until recently she was a pension trustee at both NEST Corporation and the Lloyds Bank, having previously been Chief Executive Officer of the BP Pension Scheme 2007-14. She spent twenty years with Aon as a consultant and in research and innovation. Sally serves in a voluntary capacity as a member of the Royal Society’s Advisory Committee on Mathematics Education (ACME) and Chairs the Strategic Advisory Board for the Centre for Mathematical Cognition at Loughborough University, launched in early 2020. She is also an Honorary Group Captain with 601 Squadron RAuxAF.